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What Do You Do With Your Time?

4th June 2016

I was very fortunate to be interviewed recently (May 2016) by NHBS regarding my new book, ‘The Effective Ecologist – Succeed In The Office Environment‘. One of the questions they asked me related to time management.  My response is shown below.

As managing director of two companies, as well as a bestselling author, time management must be a well worn tool in your kit bag. What’s your top time management tip?

Everything in this world is affordable or available at some level, apart from time itself. It doesn’t matter how rich you are, how many people you have in your team, whether or not you are the best at what you do. Once a moment has passed, you can never get it back. You can never go back to yesterday and undo the thing that prevents you from doing what you should be achieving today. My top tip – treat time as the most precious commodity you have available to yourself. Organise it well, be protective over it and use it well. Make sure you spend your time doing things that make a difference. If there is no benefit to spending time on something then stop doing it. No benefit, no point…  …We all are equally rich with the time we have immediately in front of us. The choice is, how do you choose to use it to best effect?  Click here to read the full interview.

Time versus Quality of Output Conflict

1st April 2015

In a high pressure environment, when faced with deadlines looming and more work being allocated to you, there is this constant challenge of, “I could do a far better job, if only I had more time”. The reality of these situations usually means that you are under pressure from your manager to get the job completed in order that you can progress onto the next project. It is this very same manager who is going to be disappointed (OK that may very well be an understatement!) if the job is not completed to the required standard.

So, how should you view the use of your time when trying to get through a task? 80/20 is a ratio that gets used quite often in many business related contexts. As an example, when I used to have customer sales panels (when working for Aviva PLC), as a rough rule of thumb it was not unusual to find that almost 80% of the income came from the top 20% of my panel. This was a useful way of considering how best to split my time between my customers (i.e. if I spent 80% of my time with the top 20% of customers, it should have a far more positive impact on the performance overall, as opposed to splitting my time evenly across everyone on the panel).

Another area where I have heard the 80/20 rule being cited is in the time taken to complete tasks. The theory is that you get the bulk of a task progressed relatively quickly (i.e. as high as 80% completed in 20% of the end result time used), and then you spend a much longer period of time working on getting the task finally completed (i.e. as much as 80% of the time to complete the final 20% of the task). Now all of this, in reality, seems a very simplistic way to view your outputs and it is without doubt that the amount of time taken to complete certain tasks, and get the quality right, may very well be warranted. And, of course, we can always debate for any particular project if it is 80/20 or 70/30 or 60/40 etc. The point however is, to bear in mind that whilst you are taking all of this time to improve upon what you have already almost fully completed, it directly conflicts with that same period of time potentially contributing towards up to 80% of the next project that is awaiting your attention. Then, when you break this down even further, all of the potential time slots available to you (if it was decided that you didn’t need everything to be absolutely perfect) could in fact contribute towards the completion of many more tasks. It is therefore quite right to challenge the process by asking, “How much better is the output, bearing in mind the extra time required to get it better?” So keep challenging yourself or your team, as to how much time you really need to get a task completed, but please don’t lose sight of the quality/standards required. Perhaps in some instances you can revisit the quality/standards to see if in any way you are doing things which are beyond what the end user actually needs to fulfill their purposes.

Leadership: Effective Use of Time

26th February 2015

Whether you are a team leader, a business owner or operating at a high level within a corporate, you will always be struggling with how best to use your time in order to maximise your impact on the performance of your team or the business overall. It’s extremely easy to get caught up making yourself busy with tasks that need to get done, but don’t actually have any developmental impact.  For some it is very difficult to accept that they are not being effective whilst carrying out these operational, often repetitive and below grade tasks. After all, someone has to do the cash flow  forecasting, carry out the health and safety review (as opposed to reviewing it once someone else has done the leg work!) and go to the bank with the cheques. The challenge is however, should it be you?

It’s very difficult to avoid some tasks that do not take your business any closer to its vision, but for many of these tasks, when you really challenge the situation, you will find that there is no reason whatsoever for your valuable time to be spent doing these things. Especially when your role within the business and your experience would be far more gainfully employed pursuing new customers, developing new strategies, negotiating deals at a high level etc.

You only have so may hours in a day and it’s crucial that you use your time to best effect, because once a moment has passed by you don’t ever get it back. You can’t buy back time, you can only regret what you didn’t do with it once it’s evaporated. So your priorities should always be assessed and re-assessed, and every time you are about to do something ask yourself, “If I delegated that to someone else would the business benefit overall?” The chances are it will. It’s a classic win/win scenario. First of all for you – it frees up your time to be more effective in a more meaningful way.  Secondly, the person you delegate the task to will probably be pleased that you are giving them the trust to do something above their level, will be happy to be given the extra responsibility and will also develop their skillset accordingly. It’s good for morale and it stengthens your team. So think about some of the repetitive tasks (or meetings) that constantly get in your way of being effective, and smother you into thinking, falsely, that you are an effective leader. If you find one thing (and you will probably find much more) that takes an hour a week and you delegated it elsewhere, that gains you 52 hours a year (more than a full working week!). What could you achieve, that would really make a difference, with all that time? Perhaps you can buy time after all!  Choose well how you use it, because once it’s gone you ain’t getting it back!

Testimonials

Neil Middleton of ‘Time For’ helped us with bespoke professional development, advice and support for one of our team. He helped bring a fresh perspective with great results. I am writing this after several months of seeing ongoing benefits from his advice. Neil’s approach really worked well at teasing out the issues and finding sensible solutions, and all in plain English. Thoroughly recommended.
Kate Jeffreys, DirectorGeckoella Ltd
Neil’s leadership qualities, experience and communication style are abundantly evident as he guides you towards where you need to go. You are always his priority as a client
Janice PorterOwnerJ Porter Bookkeeping Services
Neil talked with us in detail about management techniques and the general running of our business, in order for our business to become more effective, stream-lined and productive. He did all of this in a calm and non-judgemental manner. We would highly recommend his services for helping businesses improve and reach their full potential
Paul WagstaffeDirectorNurture Ecology Ltd
Neil was fantastic help during discussions with him on establishing my new company, and his support and advice gave me a lot of confidence heading into the future
Lindsay MackinlayOwnerParnassus Ecology
Neil takes you through, step by step, how the annual accounts of company are constructed. He does this in a way that’s enjoyable and clear, and he gets everyone involved in the process
Jim KeoghBusiness PartnerWillis Networks
Your help has led us to being more dynamic and responsive as a business, resulting in increased profits and a greater market share
Andrew Hargreaves B.Sc.DirectorWildlife Provençale
Time For… exceeded my expectations. They listened and quickly identified the individual needs of our sales force and of our particular target audience
Scott GrantDirectorEIS Financial Services Ltd
The training provided by you gave us confidence in understanding our products and their unique selling points. Thank you for the invaluable contribution you have made
Darren RollettTechnical DirectorRoom 108 Ltd

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